<!DOCTYPE HTML PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office"> <head> <!--[if gte mso 9]> <xml> <o:OfficeDocumentSettings> <o:AllowPNG/> <o:PixelsPerInch>96</o:PixelsPerInch> </o:OfficeDocumentSettings> </xml> <![endif]--> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="x-apple-disable-message-reformatting"> <!--[if !mso]><!--><meta http-equiv="X-UA-Compatible" content="IE=edge"><!--<![endif]--> <title></title> <style type="text/css"> table, td { color: #000000; } a { color: #ebaa64; text-decoration: underline; } @media (max-width: 480px) { #u_content_image_1 .v-src-width { width: 2580px !important; } #u_content_image_1 .v-src-max-width { max-width: 50% !important; } #u_content_image_11 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class="clean-body u_body" style="margin: 0;padding: 0;-webkit-text-size-adjust: 100%;background-color: #ffffff;color: #000000"> <!--[if IE]><div class="ie-container"><![endif]--> <!--[if mso]><div class="mso-container"><![endif]--> <table style="border-collapse: collapse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-align: top;min-width: 320px;Margin: 0 auto;background-color: #ffffff;width:100%" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;"> Bu haftan1n anahtar kelimeleri: Monocle24, Axios HQ, ödeme duvarlar1, Washington Post. </td> </tr> <tr style="vertical-align: top"> <td style="word-break: break-word;border-collapse: collapse !important;vertical-align: top"> <!--[if (mso)|(IE)]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" style="background-color: #ffffff;"><![endif]--> <div class="u-row-container" style="padding: 0px;background-color: #ffffff"> <div class="u-row" style="Margin: 0 auto;min-width: 320px;max-width: 620px;overflow-wrap: break-word;word-wrap: break-word;word-break: break-word;background-color: #ffffff;"> <div style="border-collapse: collapse;display: table;width: 100%;background-color: transparent;"> <!--[if (mso)|(IE)]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding: 0px;background-color: #ffffff;" align="center"><table cellpadding="0" cellspacing="0" border="0" style="width:620px;"><tr style="background-color: #ffffff;"><![endif]--> <!--[if (mso)|(IE)]><td align="center" width="620" style="width: 620px;padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;" valign="top"><![endif]--> <div class="u-col u-col-100" style="max-width: 320px;min-width: 620px;display: table-cell;vertical-align: top;"> <div style="width: 100% !important;"> <!--[if (!mso)&(!IE)]><!--><div style="padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;"><!--<![endif]--> <table id="u_content_image_1" style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px 0px;font-family:helvetica,sans-serif;" align="left"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td style="padding-right: 0px;padding-left: 0px;" align="left"> <img align="left" border="0" src="https://s3.amazonaws.com/unroll-images-production/projects%2F5505%2F1632838092483-n-bulten-logo.png" alt="Image" title="Image" style="outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;clear: both;display: inline-block !important;border: none;height: auto;float: none;width: 30%;max-width: 186px;" width="186" class="v-src-width v-src-max-width"/> </td> </tr> </table> </td> </tr> </tbody> </table> <!--[if (!mso)&(!IE)]><!--></div><!--<![endif]--> </div> </div> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table></td></tr></table><![endif]--> </div> </div> </div> <div class="u-row-container" style="padding: 0px;background-color: #ffffff"> <div class="u-row" style="Margin: 0 auto;min-width: 320px;max-width: 620px;overflow-wrap: break-word;word-wrap: break-word;word-break: break-word;background-color: #ffffff;"> <div style="border-collapse: collapse;display: table;width: 100%;background-color: transparent;"> <!--[if (mso)|(IE)]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding: 0px;background-color: #ffffff;" align="center"><table cellpadding="0" cellspacing="0" border="0" style="width:620px;"><tr style="background-color: #ffffff;"><![endif]--> <!--[if (mso)|(IE)]><td align="center" width="620" style="width: 620px;padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;" valign="top"><![endif]--> <div class="u-col u-col-100" style="max-width: 320px;min-width: 620px;display: table-cell;vertical-align: top;"> <div style="width: 100% !important;"> <!--[if (!mso)&(!IE)]><!--><div style="padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;"><!--<![endif]--> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <h2 style="margin: 0px; line-height: 140%; text-align: left; word-wrap: break-word; font-weight: normal; font-family: helvetica,sans-serif; font-size: 20px;"> <strong>Herkese merhaba!</strong> </h2> </td> </tr> </tbody> </table> <!--[if (!mso)&(!IE)]><!--></div><!--<![endif]--> </div> </div> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table></td></tr></table><![endif]--> </div> </div> </div> <div class="u-row-container" style="padding: 0px;background-color: transparent"> <div class="u-row" style="Margin: 0 auto;min-width: 320px;max-width: 620px;overflow-wrap: break-word;word-wrap: break-word;word-break: break-word;background-color: transparent;"> <div style="border-collapse: collapse;display: table;width: 100%;background-color: transparent;"> <!--[if (mso)|(IE)]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding: 0px;background-color: transparent;" align="center"><table cellpadding="0" cellspacing="0" border="0" style="width:620px;"><tr style="background-color: transparent;"><![endif]--> <!--[if (mso)|(IE)]><td align="center" width="620" style="width: 620px;padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;" valign="top"><![endif]--> <div class="u-col u-col-100" style="max-width: 320px;min-width: 620px;display: table-cell;vertical-align: top;"> <div style="width: 100% !important;"> <!--[if (!mso)&(!IE)]><!--><div style="padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;"><!--<![endif]--> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <div style="line-height: 140%; text-align: left; word-wrap: break-word;"> <p style="font-size: 14px; line-height: 140%;">ñ# Bu hafta b&uuml;ltenimiz 1024 kelime, okuma s&uuml;resi yakla_1k 4 dakika.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Bu haftan1n oda1nda konumuz e-b&uuml;lten alan1n1n ekonomik durumu. Ge&ccedil;tiimiz d&ouml;nemde ya_anan geli_meler burada ciddi bir ekonomik temelin olu_maya ba_lad11n1 bizlere g&ouml;steriyor.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">G&uuml;ndemimizde ise Washington Post&rsquo;un patron tan1mazl11, okurlara reklam konusunda _effaf olman1n yollar1, Monocle24&rsquo;&uuml;n onuncu doum g&uuml;n&uuml; ve daha fazlas1 var.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">G&ouml;r&uuml;_, yorum ve &ouml;nerilerinizi her zaman bekliyorum. </p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Haftaya g&ouml;r&uuml;_mek &uuml;zere!</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%; text-align: right;"><strong>&mdash;Ahmet Alphan Sabanc1</strong></p> </div> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:20px 0px;font-family:helvetica,sans-serif;" align="left"> <table height="0px" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="border-collapse: collapse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-align: top;border-top: 3px solid #231f20;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <tbody> <tr style="vertical-align: top"> <td style="word-break: break-word;border-collapse: collapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <span>&#160;</span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table id="u_content_image_11" style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px 0px;font-family:helvetica,sans-serif;" align="left"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td style="padding-right: 0px;padding-left: 0px;" align="center"> <img align="center" border="0" src="https://s3.amazonaws.com/unroll-images-production/projects%2F5505%2F1634456770162-20170929-monocle-radio-02-020.jpg" alt="Monocle24 radyo canl1 yay1n1nda Andrew Tuck ve Tom Edwards." title="Monocle24 radyo canl1 yay1n1nda Andrew Tuck ve Tom Edwards." style="outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;clear: both;display: inline-block !important;border: none;height: auto;float: none;width: 100%;max-width: 620px;" width="620" class="v-src-width v-src-max-width"/> </td> </tr> </table> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td style="padding-right: 0px;padding-left: 0px;" align="center"> <img align="center" border="0" src="https://s3.amazonaws.com/unroll-images-production/projects%2F5505%2F1633214415337-1.png" alt="bu hafta ne okuduk?" title="bu hafta ne okuduk?" style="outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;clear: both;display: inline-block !important;border: none;height: auto;float: none;width: 100%;max-width: 600px;" width="600" class="v-src-width v-src-max-width"/> </td> </tr> </table> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <div style="line-height: 140%; text-align: left; word-wrap: break-word;"> <p style="font-size: 14px; line-height: 140%;"><span style="font-size: 20px; line-height: 28px;"><strong>Gazete Sahibi Olmak Bezos&rsquo;u Korumuyor</strong></span></p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">&Uuml;lkemiz gibi medya ekosistemlerinde medya sahibi veya patronu olmak &mdash;ya da bu ki_ilerle yak1n ili_kiye sahip olmak&mdash; genellikle bir koruma ve g&uuml;vence olarak g&ouml;r&uuml;l&uuml;yor. Medyan1n tarafs1zl11na ve duru_una dair bitmeyen tart1_malar1m1z1n da alt1ndaki temel sebeplerden birisi bu.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Ama bunun nas1l olmas1 gerektiini en iyi g&ouml;steren &ouml;rneklerden birisi <a rel="noopener" href="https://www.poynter.org/commentary/2021/the-washington-post-isnt-afraid-to-report-on-owner-jeff-bezos/" target="_blank">Washington Post</a>. Ge&ccedil;tiimiz hafta i&ccedil;erisinde yay1nlad1klar1 ara_t1rmada gazetenin de sahibi olan Jeff Bezos&rsquo;un uzay ve havac1l1k _irketi Blue Origin&rsquo;deki &ccedil;al1_ma ko_ullar1n1 ve i_&ccedil;ilerin sorunlar1n1 <a rel="noopener" href="https://www.washingtonpost.com/technology/2021/10/11/blue-origin-jeff-bezos-delays-toxic-workplace/" target="_blank">anlatt1lar</a>. &Uuml;stelik bu Bezos&rsquo;un sahibi olduu _irketlerle ilgili yapt1klar1 ilk <a rel="noopener" href="https://www.washingtonpost.com/technology/2021/06/01/amazon-osha-injury-rate/?itid=ap_jaygreene" target="_blank">ele_tirel haber</a> de <a rel="noopener" href="https://www.washingtonpost.com/business/2021/09/30/blue-origin-sexist-work-culture/?itid=co_blue-origin_2" target="_blank">deil</a>.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Bu &ouml;rnek bize bir gazetenin sahibi olman1n anlam1 ya da i_in ekonomik boyutu ile gazetecilik boyutu aras1nda nas1l bir ili_ki olmas1 gerektiine dair iyi bir ba_lang1&ccedil; noktas1 sunuyor. Belki Bezos buna sadece WaPo&rsquo;nun markas1na zarar vermemek i&ccedil;in ses &ccedil;1karm1yor olabilir. Ama bu bile d&uuml;nyan1n <a rel="noopener" href="https://www.forbes.com/real-time-billionaires/#636f7f7c3d78" target="_blank">en zengin ikinci insan1n1n</a> gazetecilik i&ccedil;in &ouml;zg&uuml;rl&uuml;&uuml;n ne anlama geldiini anlayabildiinin bir i_areti.</p> </div> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <table height="0px" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="border-collapse: collapse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-align: top;border-top: 1px solid #f9e6d1;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <tbody> <tr style="vertical-align: top"> <td style="word-break: break-word;border-collapse: collapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <span>&#160;</span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <div style="line-height: 140%; text-align: left; word-wrap: break-word;"> <p style="font-size: 14px; line-height: 140%;"><span style="font-size: 20px; line-height: 28px;"><strong>Para S&ouml;z Konusuysa Ne Kadar ^effaf Olabilirsiniz?</strong></span></p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Malum, gazetecilik ve para kazanma konusunda h&acirc;l&acirc; &uuml;stesinden gelemediimiz bir&ccedil;ok &ouml;n yarg1 ve sorun var. Ama en s1k ba_ar1l1 olan tavsiyelerden birisi de okura kar_1 _effaf olmak.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Bunun &ccedil;ok iyi &ouml;rneklerinden birisi Afrika k1tas1nda yay1n yapan dijital dergi The Continent&rsquo;den geldi. Yay1n hayat1 boyunca ilk kez reklam teklifi alan yay1n, bu konuda _effaf olabilmek ad1na konuyu okurlar1na a&ccedil;maya <a rel="noopener" href="https://www.niemanlab.org/2021/10/heres-why-the-continent-asked-its-readers-if-it-should-accept-an-advertising-deal/" target="_blank">karar verdi</a>. Hemen hepsi ba1_&ccedil;1 olan okurlar1n &ccedil;ou reklam almalar1n1 ama bunun editoryal ba1ms1zl1klar1na zarar vermemesini <a rel="noopener" href="https://twitter.com/simonallison/status/1435225388729372678" target="_blank">istedi</a>. Okurlar1na kar_1 bu kadar a&ccedil;1k olmalar1 da muhtemelen bu endi_eyi bast1ran fakt&ouml;rlerden birisiydi.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">&Ccedil;ou zaman bu konudaki tart1_malar1 sesi daha y&uuml;ksek &ccedil;1kan ya da ba_ka bir ama&ccedil;la bu tart1_malar1 ba_latanlar y&ouml;nlendiriyor. Bu da insanlar1n alg1s1n1 bozabiliyor. Oysa okura kar_1 _effaf olduunuzda asl1nda kitlenizin b&uuml;y&uuml;k bir k1sm1n1n bununla hi&ccedil;bir sorunu olmad11n1 g&ouml;r&uuml;yorsunuz.</p> </div> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <table height="0px" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="border-collapse: collapse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-align: top;border-top: 1px solid #f9e6d1;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <tbody> <tr style="vertical-align: top"> <td style="word-break: break-word;border-collapse: collapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <span>&#160;</span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <div style="line-height: 140%; text-align: left; word-wrap: break-word;"> <p style="font-size: 14px; line-height: 140%;"><strong><span style="font-size: 20px; line-height: 28px;">Monocle24 10 Ya_1nda</span></strong></p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">2007 y1l1ndan bu yana yay1nlanan <a rel="noopener" href="https://monocle.com/about/" target="_blank">Monocle</a>, dergi yay1nc1l11n1n 2000&rsquo;ler sonras1ndaki y&uuml;zlerinden birisi h&acirc;line geldi. Kapsaml1 ve &ccedil;e_itli yay1nc1l1klar1n1n &ouml;nemli bir par&ccedil;as1 da 2011 y1l1ndan bu yana 7/24 yay1n yapan dijital radyolar1 <a rel="noopener" href="https://monocle.com/radio/" target="_blank">Monocle24</a>. </p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Bu y1l <a rel="noopener" href="https://monocle.com/magazine/issues/147/happy-medium/" target="_blank">10 ya_1na giren radyonun</a> doum g&uuml;n&uuml;n&uuml; d&uuml;zenli olarak organize ettikleri <a rel="noopener" href="https://monocle.com/content/The-Monocle-Media-Summit-2021/" target="_blank">The Monocle Media Summit</a> etkinlii ile birlikte kutlayan Monocle, etkinlikte de gazeteciliin daha &ccedil;ok radyo ve televizyon k1sm1na odakland1. 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Burada hem giderek daha fazla b&uuml;y&uuml;k akt&ouml;r&uuml;n bu alana girmesi hem de insanlar1n okuma al1_kanl1klar1na uyum salayabilen bir format olmas1 yat1yor. B&uuml;t&uuml;n bunlar da alan1n ekonomik boyutunun ciddi bir _ekilde evrilmesini de beraberinde getiriyor.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">&Ouml;rnein b&uuml;y&uuml;k akt&ouml;rler giderek b&uuml;ltenlerini daha ciddi bir _ekilde planlamaya ve organize etmeye ba_lad1. New York Times temel b&uuml;ltenlerini herkese a&ccedil;1k b1rak1rken, daha &ouml;zel b&uuml;ltenlerini abonelik paketinin bir par&ccedil;as1 h&acirc;line <a rel="noopener" href="https://www.nytimes.com/2021/08/13/insider/times-newsletters-subscription.html" target="_blank">getirdi</a>. 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Bu da say1n1n azalmas1 ile daha fazla enerjiyi kalan b&uuml;ltenlere ay1rma f1rsat1 verecek.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Dier yandan yeni nesil yay1nc1lar da hem b&uuml;ltenleri hem de alt1nda yatan teknolojileri gelir i&ccedil;in kullanmaya ba_l1yor. Axios yerel b&uuml;ltenler ile son zamanlarda ba_lad11 b&uuml;y&uuml;meyi kullanmak i&ccedil;in bu yerel haber b&uuml;ltenleri i&ccedil;in &uuml;cretli bir abonelik sunmay1 <a rel="noopener" href="https://www.niemanlab.org/2021/10/axios-launches-paid-memberships-for-its-local-newsletters/" target="_blank">deneyecek</a>. Dier yandan yaln1zca sekiz ay &ouml;nce b&uuml;lten teknolojilerini ve format1n1 sat1_a ba_lamalar1na ramen, Axios HQ ile bu s&uuml;rede 1 milyon dolar gelir elde etmeyi <a rel="noopener" href="https://digiday.com/media/axios-has-made-1m-in-revenue-from-its-eight-month-old-software-licensing-business/" target="_blank">ba_ard1</a>.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">Yukar1daki &ouml;rnekler ve daha fazlas1 asl1nda &uuml;yelik ve abonelik modellerinin de y&uuml;kseli_e ge&ccedil;tiini <a rel="noopener" href="https://www.pressgazette.co.uk/membership-funding-journalism/" target="_blank">bize g&ouml;steriyor</a>. B&uuml;lten format1 &mdash;&ouml;zellikle de iyi bir _ekilde &uuml;retildiinde&mdash; gazetecilik i&ccedil;in en iyi se&ccedil;eneklerden birisi. Ama yine de fazla hayalperest olmamak gerekiyor. Maalesef bu alanda kazan1lan paralar h&acirc;l&acirc; belirli bir kesimde <a rel="noopener" href="https://www.axios.com/creator-economy-revenue-content-b704fef1-af40-467b-91d3-88ed7e200cec.html" target="_blank">odaklan1yor</a>.</p> <p style="font-size: 14px; line-height: 140%;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%;">0_in ekonomik boyutunun daha s&uuml;rd&uuml;r&uuml;lebilir bir h&acirc;le gelmesine daha vaktimiz olsa da, b&uuml;ltenler &ouml;n&uuml;m&uuml;zdeki d&ouml;nemde bu alan1n en &ouml;nemli merkezlerinden birisi olaca1n1 g&ouml;steriyor. Bu alanda farkl1 ekonomik modelleri bir arada denemenin m&uuml;mk&uuml;n olmas1 ve dier bir&ccedil;ok formata g&ouml;re daha farkl1 bir okur tecr&uuml;besi sunmas1 sayesinde daha avantajl1 bir konumda. Bize d&uuml;_en g&ouml;rev ise bunu en iyi _ekilde kullanman1n yollar1n1 bulmak.</p> </div> </td> </tr> </tbody> </table> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:20px 0px;font-family:helvetica,sans-serif;" align="left"> <table height="0px" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="border-collapse: collapse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-align: top;border-top: 3px solid #231f20;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <tbody> <tr style="vertical-align: top"> <td style="word-break: break-word;border-collapse: collapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <span>&#160;</span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!--[if (!mso)&(!IE)]><!--></div><!--<![endif]--> </div> </div> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table></td></tr></table><![endif]--> </div> </div> </div> <div class="u-row-container" style="padding: 0px;background-color: #ffffff"> <div class="u-row" style="Margin: 0 auto;min-width: 320px;max-width: 620px;overflow-wrap: break-word;word-wrap: break-word;word-break: break-word;background-color: #f9e6d1;"> <div style="border-collapse: collapse;display: table;width: 100%;background-color: transparent;"> <!--[if (mso)|(IE)]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding: 0px;background-color: #ffffff;" align="center"><table cellpadding="0" cellspacing="0" border="0" style="width:620px;"><tr style="background-color: #f9e6d1;"><![endif]--> <!--[if (mso)|(IE)]><td align="center" width="620" style="width: 620px;padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;" valign="top"><![endif]--> <div class="u-col u-col-100" style="max-width: 320px;min-width: 620px;display: table-cell;vertical-align: top;"> <div style="width: 100% !important;"> <!--[if (!mso)&(!IE)]><!--><div style="padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;"><!--<![endif]--> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:20px;font-family:helvetica,sans-serif;" align="left"> <div style="color: #000000; line-height: 200%; text-align: center; word-wrap: break-word;"> <p style="font-size: 14px; line-height: 200%; text-align: center;"><span style="font-size: 14px; line-height: 28px;">Bu haftal1k b&uuml;ltenimizden bu kadar. B&uuml;ltenimizle ilgili her t&uuml;rl&uuml; g&ouml;r&uuml;_ ve &ouml;nerilerinizi de bulten@newslabturkey.org adresine veya bu b&uuml;ltene cevap yazarak ula_t1rabilirsiniz. B&uuml;lten edit&ouml;r&uuml;m&uuml;z Ahmet Alphan Sabanc1'ya ise ahmet@newslabturkey.org adresinden ula_man1z m&uuml;mk&uuml;n. Her g&uuml;n g&uuml;ncellenecek olan web sitemize ve sosyal medya hesaplar1m1za da a_a1daki linklerden ula_abilirsiniz.</span></p> <p style="font-size: 14px; line-height: 200%; text-align: center;">&nbsp;</p> <p style="font-size: 14px; line-height: 200%; text-align: center;"><span style="font-size: 14px; line-height: 28px;">&Ouml;n&uuml;m&uuml;zdeki hafta g&ouml;r&uuml;_mek &uuml;zere.</span></p> </div> </td> </tr> </tbody> </table> <!--[if (!mso)&(!IE)]><!--></div><!--<![endif]--> </div> </div> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table></td></tr></table><![endif]--> </div> </div> </div> <div class="u-row-container" style="padding: 0px;background-color: #ffffff"> <div class="u-row" style="Margin: 0 auto;min-width: 320px;max-width: 620px;overflow-wrap: break-word;word-wrap: break-word;word-break: break-word;background-color: #ffffff;"> <div style="border-collapse: collapse;display: table;width: 100%;background-color: transparent;"> <!--[if (mso)|(IE)]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding: 0px;background-color: #ffffff;" align="center"><table cellpadding="0" cellspacing="0" border="0" style="width:620px;"><tr style="background-color: #ffffff;"><![endif]--> <!--[if (mso)|(IE)]><td align="center" width="620" style="width: 620px;padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;" valign="top"><![endif]--> <div class="u-col u-col-100" style="max-width: 320px;min-width: 620px;display: table-cell;vertical-align: top;"> <div style="width: 100% !important;"> <!--[if (!mso)&(!IE)]><!--><div style="padding: 0px;border-top: 0px solid transparent;border-left: 0px solid transparent;border-right: 0px solid transparent;border-bottom: 0px solid transparent;"><!--<![endif]--> <table style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:20px 0px;font-family:helvetica,sans-serif;" align="left"> <table height="0px" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="border-collapse: collapse;table-layout: fixed;border-spacing: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;vertical-align: top;border-top: 3px solid #231f20;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <tbody> <tr style="vertical-align: top"> <td style="word-break: break-word;border-collapse: collapse !important;vertical-align: top;font-size: 0px;line-height: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%"> <span>&#160;</span> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table id="u_content_social_2" style="font-family:helvetica,sans-serif;" role="presentation" cellpadding="0" cellspacing="0" width="100%" border="0"> <tbody> <tr> <td class="v-container-padding-padding" style="overflow-wrap:break-word;word-break:break-word;padding:10px;font-family:helvetica,sans-serif;" align="left"> <div align="center"> <div style="display: table; 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text-align: left; word-wrap: break-word;"> <p style="font-size: 14px; line-height: 140%; text-align: center;"><span style="font-size: 12px; line-height: 16.799999999999997px;">Bu e-maili b&uuml;ltenimize kendi isteinizle web sitemiz ya da Facebook sayfam1z &uuml;zerinden abone olduunuz i&ccedil;in al1yorsunuz.</span></p> <p style="font-size: 14px; line-height: 140%; text-align: center;">&nbsp;</p> <p style="font-size: 14px; line-height: 140%; text-align: center;"><span style="font-size: 12px; line-height: 16.799999999999997px;"><strong>Adres:</strong></span><br /><span style="font-size: 12px; line-height: 16.799999999999997px;">Dijital Medya Ara_t1rmalar1 Dernei</span></p> <p style="font-size: 14px; line-height: 140%; text-align: center;"><span style="font-size: 12px; line-height: 16.799999999999997px;">Caferaa Mah. ^air Nefi Sokak</span><br /><span style="font-size: 12px; line-height: 16.799999999999997px;">^eker Apt. No:46 D:4 </span></p> <p style="font-size: 14px; line-height: 140%; text-align: center;"><span style="font-size: 12px; line-height: 16.799999999999997px;">Kad1k&ouml;y /&nbsp;0stanbul 34710</span></p> <p style="font-size: 14px; line-height: 140%; text-align: center;"><span style="font-size: 12px; line-height: 16.799999999999997px;">Turkey</span></p> </div> </td> </tr> </tbody> </table> <!--[if (!mso)&(!IE)]><!--></div><!--<![endif]--> </div> </div> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table></td></tr></table><![endif]--> </div> </div> </div> <!--[if (mso)|(IE)]></td></tr></table><![endif]--> </td> </tr> </tbody> </table> <!--[if mso]></div><![endif]--> <!--[if IE]></div><![endif]--> </body> </html>